After over 400 years, Agave’s best kept secret is launching in the UK
10th January 2017
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London, UK – (MONDAY 22ND AUGUST)
National wholesaler and specialist retailer Amathus Drinks have teamed up with distributor Proof Drinks as official partner for the launch of the Agave spirit Raicilla. Raicilla producers R&J Estancia Distillery selected Proof Drinks to exclusively import Estancia Raicilla into Europe and Australia, launching it into the UK in partnership with Agave specialists Amathus Drinks who will handle all UK distribution through their wholesale and retail departments nationwide.
Known by some as the Mexican native gin, Raicilla is one of Mexico’s oldest artisan spirits. Raicilla is obtained from the distillation of musts derived from grinding mature hearts of Agave Maximiliana which are given 10 to 15 years to ripen in the high altitude regions of the Sierra Madre Occidental. In the cool climate of the mountainous region the Agave matures to form the Raicilla’s unique floral characteristics.
The resulting aromatic Raicilla has a light nose with notes of citrus and roasted fruits and an irresistibly crisp and balanced palate with a medium sweetness and smooth mouth-feel.
Like a combination of Gin, Mezcal and Tequila, this Raicilla is one of the most refined Agave spirits you’ll come across with very few spirits in the world as versatile. The nobility of its origin is manifested in many ways and can be enjoyed neat or on the rocks and even as an ingredient in various dishes and desserts in Mexican cuisine. In fact, sipped alone, accompanied or mixed, its mild flavour and aroma satisfies the most demanding palate.
An increased global consumption of Agave spirits has been seen as a result of high quality Tequilas and Mezcals becoming available, thus paving the way and creating a consumer desire for a new category of Agave spirits whichRaicilla is set to capitalise on.
“Amathus has been at the forefront of many new trends in the UK market; Artisanal Cachaça from Brazil, Pisco from Peru, and Mezcal to name a few. Raicilla is made in Jalisco from Agave Maximiliana, also known as Lechuguilla. Estancia Raicilla is a welcome addition to our portfolio and a great introduction to the world that is Raicilla. Exciting times!” Jon Anders Borchgrevink Fjeldsrud, Agave Ambassador, Amathus Drinks.
To celebrate the partnership and introduce this new spirit to the UK, Amathus’ Soho store will be holding a tasting and masterclass led by Rio Chenery of the R&J distillery on Friday 2nd September, followed by a launch party at El Camion on Brewer Street, Soho on Monday 5th September.
For more information on the brand, sales, distribution and marketing, contact:
Press/Marketing: Suneetha Adivihalli, [email protected]
European Enquiries: Paul Ferguson, [email protected]