The Proof Drinks Feed

Interview with Marc Laventure – Founder of Canvino

The RTD market is enjoying exponential growth year on year. New figures from the WSTA’s latest Market Report found that consumers in the UK spent £412 million on RTDs in 2020. We wanted to discuss this current trend with Marc Laventure one of the co-founder’s off Canvino and why him and his team created a […]

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Cazcabel Tequila Builds on Brand Success with Ambitious Growth Plans and a New Distillery

On the back of exponential international growth through 2020, Cazcabel Tequila is announcing exciting plans to build a new distillery in Atotonilco El Alto, Jalisco. Cazcabel’s new home will accommodate guests and tour groups, whilst assisting with brand and category education. It was essential to expand production capabilities to meet the brands growth and to facilitate further […]

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We’re Hiring! Trade Marketing Managers apply here.

Trade Marketing Manager Job Description Proof Drinks is an established and growing drinks distribution and marketing company based in London. Our portfolio includes a range of exciting, premium drinks brands that are sold to UK on-trade and retail. The candidate will be responsible for managing premium and super premium well-known alcohol brands. The role will […]

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Interview with Jack Hibberd – Commercial Director Low/No Alcohol at Proof Drinks.

The hospitality industry in the UK has seen exponential growth in the low/no sector in recent years. Since Jack Hibberd took the reins in February 2020 as Commercial Director of Low/No we wanted to catch up with him to find out his passion for the category, why he has chosen the brands in the Proof […]

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Cazcabel Tequlia launch world’s first tequila board game “La Lotería”

To celebrate Cinco De Mayo (5th May) this year Cazcabel Tequlia has turned its popular on-trade brand activation into the world’s first tequlia board game for customers to play at home. La Lotería La Lotería is a hand illustrated version of the Mexican classic bingo style game. The aim is to be the first to […]

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Proof Drinks Awarded Platinum Amazon Partner Status

Amazon have highlighted Proof Drinks as one of their “most committed vendors” and therefore have awarded us Platinum Status which the highest available in their new organisational framework. We were awarded this status as our account showed ‘best in class profitability and operational performance health.’ The following areas were listed as specific areas of outstanding […]

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SILENT POOL GIN JOINS PROOF DRINKS

We are proud to announce that the award-winning and super-premium gin, Silent Pool Gin will be joining the Proof Drinks Portfolio. Silent Pool Gin was launched in 2014 on the Albury Estate in the heart of the Surrey Hills, by Ian McCulloch and James Shelbourne. The brand already boasts retail listings with Waitrose and Majestic […]

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Buy Aviation on Proof, Tip Your Bartender

30% of proceeds from all Aviation Gin bottles sold on the Proof Drinks store, until May 31st, will be donated to The Drinks Trust UK. Click the Proof Logo above to purchase a bottle of Aviation. #tipyourbartender We were inspired by Aviation Gin owner, Ryan Reynolds and what he is doing across the pond and […]

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Cazcabel Tequila launches a new liqueur into the range, Cazcabel Coconut!

Cazcabel Tequila is one of the fastest growing tequila brands in the UK and numerous other International markets, experiencing double digit growth for 4 consecutive years. Building on the huge success of its Coffee & Honey flavour extensions, the brand has added a great tasting Coconut Tequila to the range. Brand owner, Paul Ferguson, comments, ‘With flavoured […]

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Proof Drinks Secures a Spot in Amazon’s First Global Alcohol-Free Physical Activation

It seems like every day there is a new headline supporting the consumer preference shift towards low and no alcohol products. Consumers are drinking less; in fact, according to Mintel’s 2019 British Lifestyles Report: “20% of UK adults do not drink. Of those that do drink 47% have cut down on their consumption.” These findings […]

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