Proof Drinks welcome Finlandia Vodka to portfolio
Proof Drinks has begun its distribution of Finlandia vodka as part of its partnership with Coca-Cola HBC, following their acquisition of the world-renowned vodka brand in November 2023 from Brown-Forman. Established in 1970, Finlandia is a leading brand in across Europe with annual volumes of 2.7 million 9L cases globally and Proof Drinks are excited to […]
Read ArticleBrockmans Gin joins Proof Drinks
Proof Drinks have been appointed as Brockmans Gin new UK distributor, taking over UK trade & wholesale this August, with online, grocery and Northern Ireland to join in 2025. Brockmans Gin is a premium, new-age gin that offers a unique blend of botanicals with subtle notes of berry for a more complex and smooth taste. […]
Read ArticleBadwater Tequila joins Proof Drinks
Badwater Tequila has joined the Proof Drinks portfolio with a debut RTD cocktail range to challenge and impact the rapidly growing RTD and tequila category in the UK, driven primarily by Gen Z consumers, targeting Grocery, Convenience, and Wholesale sectors and supporting the brand as it activates with a busy festival and events calendar. […]
Read ArticleHeaven Hill Distillery Announces Embassy 2023 Winners
Heaven Hill Distillery has announced ’11th & Social’ in Norwich as the winner of its 2023 UK Embassy Program. The Heaven Hill Embassy Program aims to support UK on-trade accounts that want to champion the American whiskey category. A selection of high-quality point of sale (POS), event creation, and trainings all feature as part of […]
Read ArticleProof Drinks Portfolio – March 2024
Keen to understand our brands and products in more detail? Take a look at our March 2024 portfolio here.
Read ArticleRenais Gin joins Proof Drinks
We are excited to announce luxury gin brand Renais has joined the Proof Drinks portfolio. Established in 2023 by siblings Alex and Emma Watson, Renais is carving a new path in the world of craft gin, a blend of family, star-power and industry acumen. Its provenance born from two generations of Watson family wine making […]
Read ArticleProof Drinks stocked in 48 of the top 50 cocktail bars in the UK
Proof Drinks is proudly stocked in 48 of the top 50 cocktail bars in the UK. These prestigious establishments are carefully selected by industry experts and published by the esteemed B2B publisher, Top 50 Cocktail Bars. It’s a testament to our dedication to bringing top-notch brands to the forefront of the UK cocktail scene. Our […]
Read ArticleRamsbury Single Estate Spirits Joins Proof Drinks
UK-based Ramsbury Brewing & Distilling Company has appointed Proof Drinks as its distributor. Both spirits are sold at RRP £29.50 (US$36.30) Proof Drinks will now manage the distribution and sales for the brand’s Single Estate Gin and Vodka. Both Single Estate expressions are produced via a field to bottle process, which takes place on the […]
Read ArticleThe Elijah Craig Bourbon Swing Promotion – Terms & Conditions
By entering this Promotion (as defined below), the Entrant (as defined below) will be deemed to have accepted these terms and conditions (“Terms and Conditions”) and agreed to be bound by them. The Promoter (as defined below) reserves the right to amend these Terms and Conditions at any time. PROMOTER Proof Drinks, 41 Great […]
Read ArticleCOOLE SWAN JOINS PROOF DRINKS
We are proud to announce that we have joined forces with Coole Swan to deliver sustainable growth of cream liqueurs Coole Swan delivers a modern premium Irish cream liqueur that is lighter, fresher and much easier to mix in your favourite cocktails. On the 231st attempt, the recipe was perfected. Smooth, soft Irish whiskey, fresh […]
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