Proof Drinks stocked in 48 of the top 50 cocktail bars in the UK
Proof Drinks is proudly stocked in 48 of the top 50 cocktail bars in the UK. These prestigious establishments are carefully selected by industry experts and published by the esteemed B2B publisher, Top 50 Cocktail Bars. It’s a testament to our dedication to bringing top-notch brands to the forefront of the UK cocktail scene. Our […]
Read ArticleRamsbury Single Estate Spirits Joins Proof Drinks
UK-based Ramsbury Brewing & Distilling Company has appointed Proof Drinks as its distributor. Both spirits are sold at RRP £29.50 (US$36.30) Proof Drinks will now manage the distribution and sales for the brand’s Single Estate Gin and Vodka. Both Single Estate expressions are produced via a field to bottle process, which takes place on the […]
Read ArticleThe Elijah Craig Bourbon Swing Promotion – Terms & Conditions
By entering this Promotion (as defined below), the Entrant (as defined below) will be deemed to have accepted these terms and conditions (“Terms and Conditions”) and agreed to be bound by them. The Promoter (as defined below) reserves the right to amend these Terms and Conditions at any time. PROMOTER Proof Drinks, 41 Great […]
Read ArticleCOOLE SWAN JOINS PROOF DRINKS
We are proud to announce that we have joined forces with Coole Swan to deliver sustainable growth of cream liqueurs Coole Swan delivers a modern premium Irish cream liqueur that is lighter, fresher and much easier to mix in your favourite cocktails. On the 231st attempt, the recipe was perfected. Smooth, soft Irish whiskey, fresh […]
Read ArticleProof Drinks grows 104% YOY reaching £28.156m for FY 2021/22
Proof Drinks, whose portfolio includes Heaven Hill, Compass Box, Cazcabel Tequila & Lyre’s reports triple digit growth for FY 2021/22. This marks another year of exponential YOY growth following 78% for FY 2020/21. The business has also grown significantly in terms of employees which has increased by over 30% year-on-year and doubled in the last […]
Read ArticleInterview with Marc Laventure – Founder of Canvino
The RTD market is enjoying exponential growth year on year. New figures from the WSTA’s latest Market Report found that consumers in the UK spent £412 million on RTDs in 2020. We wanted to discuss this current trend with Marc Laventure one of the co-founder’s off Canvino and why him and his team created a […]
Read ArticleCazcabel Tequila Builds on Brand Success with Ambitious Growth Plans and a New Distillery
On the back of exponential international growth through 2020, Cazcabel Tequila is announcing exciting plans to build a new distillery in Atotonilco El Alto, Jalisco. Cazcabel’s new home will accommodate guests and tour groups, whilst assisting with brand and category education. It was essential to expand production capabilities to meet the brands growth and to facilitate further […]
Read ArticleWe’re Hiring! Trade Marketing Managers apply here.
Trade Marketing Manager Job Description Proof Drinks is an established and growing drinks distribution and marketing company based in London. Our portfolio includes a range of exciting, premium drinks brands that are sold to UK on-trade and retail. The candidate will be responsible for managing premium and super premium well-known alcohol brands. The role will […]
Read ArticleInterview with Jack Hibberd – Commercial Director Low/No Alcohol at Proof Drinks.
The hospitality industry in the UK has seen exponential growth in the low/no sector in recent years. Since Jack Hibberd took the reins in February 2020 as Commercial Director of Low/No we wanted to catch up with him to find out his passion for the category, why he has chosen the brands in the Proof […]
Read ArticleCazcabel Tequlia launch world’s first tequila board game “La Lotería”
To celebrate Cinco De Mayo (5th May) this year Cazcabel Tequlia has turned its popular on-trade brand activation into the world’s first tequlia board game for customers to play at home. La Lotería La Lotería is a hand illustrated version of the Mexican classic bingo style game. The aim is to be the first to […]
Read Article