The Proof Drinks Feed

Badwater Tequila joins Proof Drinks

  Badwater Tequila has joined the Proof Drinks portfolio with a debut RTD cocktail range to challenge and impact the rapidly growing RTD and tequila category in the UK, driven primarily by Gen Z consumers, targeting Grocery, Convenience, and Wholesale sectors and supporting the brand as it activates with a busy festival and events calendar. […]

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Heaven Hill Distillery Announces Embassy 2023 Winners

Heaven Hill Distillery has announced ’11th & Social’ in Norwich as the winner of its 2023 UK Embassy Program. The Heaven Hill Embassy Program aims to support UK on-trade accounts that want to champion the American whiskey category. A selection of high-quality point of sale (POS), event creation, and trainings all feature as part of […]

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Proof Drinks Portfolio – March 2024

Keen to understand our brands and products in more detail? Take a look at our March 2024 portfolio here.

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Renais Gin joins Proof Drinks

We are excited to announce luxury gin brand Renais has joined the Proof Drinks portfolio. Established in 2023 by siblings Alex and Emma Watson, Renais is carving a new path in the world of craft gin, a blend of family, star-power and industry acumen. Its provenance born from two generations of Watson family wine making […]

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Proof Drinks stocked in 48 of the top 50 cocktail bars in the UK

Proof Drinks is proudly stocked in 48 of the top 50 cocktail bars in the UK. These prestigious establishments are carefully selected by industry experts and published by the esteemed B2B publisher, Top 50 Cocktail Bars. It’s a testament to our dedication to bringing top-notch brands to the forefront of the UK cocktail scene. Our […]

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Ramsbury Single Estate Spirits Joins Proof Drinks

UK-based Ramsbury Brewing & Distilling Company has appointed Proof Drinks as its distributor. Both spirits are sold at RRP £29.50 (US$36.30) Proof Drinks will now manage the distribution and sales for the brand’s Single Estate Gin and Vodka. Both Single Estate expressions are produced via a field to bottle process, which takes place on the […]

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The Elijah Craig Bourbon Swing Promotion – Terms & Conditions

By entering this Promotion (as defined below), the Entrant (as defined below) will be deemed to have accepted these terms and conditions (“Terms and Conditions”) and agreed to be bound by them. The Promoter (as defined below) reserves the right to amend these Terms and Conditions at any time.   PROMOTER Proof Drinks, 41 Great […]

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COOLE SWAN JOINS PROOF DRINKS

We are proud to announce that we have joined forces with Coole Swan to deliver sustainable growth of cream liqueurs Coole Swan delivers a modern premium Irish cream liqueur that is lighter, fresher and much easier to mix in your favourite cocktails. On the 231st attempt, the recipe was perfected. Smooth, soft Irish whiskey, fresh […]

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Proof Drinks grows 104% YOY reaching £28.156m for FY 2021/22

Proof Drinks, whose portfolio includes Heaven Hill, Compass Box, Cazcabel Tequila & Lyre’s reports triple digit growth for FY 2021/22. This marks another year of exponential YOY growth following 78% for FY 2020/21. The business has also grown significantly in terms of employees which has increased by over 30% year-on-year and doubled in the last […]

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Interview with Marc Laventure – Founder of Canvino

The RTD market is enjoying exponential growth year on year. New figures from the WSTA’s latest Market Report found that consumers in the UK spent £412 million on RTDs in 2020. We wanted to discuss this current trend with Marc Laventure one of the co-founder’s off Canvino and why him and his team created a […]

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