Noot, UK’s newest functional drink, joins the Proof family
17th June 2026
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Noot, the fast-growing non-alcoholic cocktail brand, has appointed Proof Drinks as its exclusive distribution partner in the UK.
The partnership expands Proof Drinks’ No, Low & Softs portfolio, giving customers access to a flavour-led, alcohol-free range. Noot complements Proof Drinks’ existing offering and provides a comprehensive solution for evolving consumer demand. The partnership will support the roll out of Noot across the on and off premise, targeting the grocery sector, independents, quick serve restaurants, retailers, and more.
Noot has a simple, joyful premise – to make drinks people actually want to drink. Flavour comes first, bringing familiar cocktail favourites such as Limoncello Spritz, Ginger Mule and Aperitivo Spritz. Alongside this, Noot also has distinctive non-alcoholic spirits-inspired flavours including Watermelon Agave and Green Apple Whisky. All are available in 250ml ready-to-drink cans and 70cl bottles.
At the core of every product is the NootBuzz™ blend, a proprietary blend of nootropics and adaptogens designed to enhance mood, sharpen focus, and keep drinkers socially switched on.
The result is a bright, sessionable range that delivers all the enjoyment and ritual of a great cocktail, without the next-day regret. Rather than relying on sugary mocktails or spirit substitutes, Noot focuses on bold, familiar flavours designed to stand on their own.
Gareth Whittle, Co-Founder of Noot, said: “We’re thrilled to be partnering with Proof Drinks to bring Noot to the UK, introducing more consumers to a non-alcoholic, mood-boosting range of cocktails that deliver on taste, occasion and ritual.
Our goal has always been simple – to make drinks that spark joy. Whether you’re taking a break from alcohol or just want something refreshing between rounds, Noot is here to make life more fun.”
Founded in Australia, Noot expanded into the US in 2025 and has since gained strong traction across both retail and on-trade channels, securing 5,000+ distribution points globally. The UK represents a key strategic market as the brand continues its international growth.
For more information about Noot and where to purchase in the UK, visit: @nootdrink on Instagram and Facebook.