Badwater Tequila joins Proof Drinks

 

Badwater Tequila has joined the Proof Drinks portfolio with a debut RTD cocktail range to challenge and impact the rapidly growing RTD and tequila category in the UK, driven primarily by Gen Z consumers, targeting Grocery, Convenience, and Wholesale sectors and supporting the brand as it activates with a busy festival and events calendar. With the ambition to become the number one ready-to-drink tequila brand in the UK, the refreshing BadWater Tequila range is available in three flavours in 330ml cans at 4.5% ABV – Lime Margarita, Pineapple Crush and Grapefruit Paloma, all made with real fruit juice.

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