SPECIALISING IN THE IMPORTING, DISTRIBUTION, SALES AND MARKETING OF PREMIUM DRINKS BRANDS SINCE 2010.
Building brands & exciting products
Since 2010, we’ve been developing category challenging and leading drinks brands in the UK market, using our expert knowledge of the on-trade, elevating them to be as exciting and appealing as possible. We do this through our skilled UK wide sales team, brilliant in-house marketing team and nationwide distribution network.
This company structure allows us to be flexible and fast-moving. Plus, we have established relationships with over 110 wholesalers, national and regional, so your product can reach the far corners of the UK. We also have established relationships in the off-trade with listings in each of the major supermarkets.
Taking Aviation Gin into Major Retail
Aviation joined Proof Drinks with the key objective of gaining major retail listings. Proof were able to achieve this with 3 x major retailers listings with Tesco, Sainsbury’s & Morrisons.
“When we were looking for a U.K. distributor for Aviation American Gin the leadership group drew a strict criteria of what the brand required in such a key market. This list included strong relationships with key people across all segments of the drinks industry, a sales team with a can do attitude and a marketing department capable of taking our brand plans and replicating them in their market. Proof ticked all these boxes and more! Over the last three years Aviations growth in the U.K. has had a steep upwards trajectory and a large amount of credit for this is owed to Proof Drinks. They have gone above and beyond, supporting us in our growth aspirations in the U.K. and delivering on all forecasted projections. I can’t recommend Proof more highly, for any brand looking to grow their product in the U.K. Proof are a must, they’re a great distributor but more importantly a fantastic partner.” – Gareth Williams, International Brands Director.
Growing Heaven Hill Brands
Heaven Hill own the largest single site Bourbon distillery which is still family owned & operated. They are second largest holder of ageing American Whiskey which has allowed them to produce some of the most awarded, well known & best selling American Whiskey’s in the world.
Since adding the brand to our portfolio we have managed to increase sales through on-trade, e-commerce, cash & carry & indie & specialist retail channels.
“Proof is a proven brand builder across various product categories providing dedicated market knowledge, having a deep understanding of our range of brand priorities, and formulating and executing creative programming.” – Max Shapira, Owner of Heaven Hill Brands