Hi-Spirits Founder Jeremy Hill joins Proof Drinks as MD

24th October 2018

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We’re delighted to announce that Former Hi Spirits Chairman Jeremy Hill, has joined Proof Drinks as a Managing Director alongside our founders Paul Ferguson and James McDermott.

Jeremy was interested in how Proof has managed to create and grow its brands whilst maintaining to offer a diverse portfolio of drinks.

He said: “I’ve been following what James and Paul have been doing with Proof Drinks, and I see a lot of similarities between Proof and Hi-Spirits in the early days.”

“Cazcabel is already a category leader in terms of its growth rate, while the recent launch of Cut shows that Proof can create differentiated products even in the most competitive categories.”

Our founder, James, said: “We’re very proud of what Proof Drinks has achieved so far.”

“We’ve seen double-digit sales growth each year, have always made a profit and now employ 20 people.”

“The opportunity to bring Jeremy’s knowledge and experience into play alongside our own will be invaluable as we continue to grow.”

Our co-founder Paul adds: “We’ve seen Cazcabel become a 40,000 case a year brand in just four years, while with Pistonhead we were ahead of the curve on the craft beer market’s shift into cans.”

“The drinks sector is highly competitive, but there are always opportunities.”

Welcome to the team Jeremy!