29th March 2017

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Diamond Filtrated Vodka Now Launching in the UK

Already established in exclusive nightlife spots in Europe, Asia and the USA, THREE SIXTY diamond filtrated vodka will be launching in premium clubs, bars, hotels and restaurants across the UK this month.

THREE SIXTY’s figurehead product is made from 100% wheat and has achieved status as one of the purest and smoothest vodkas in the world.  Four times distilled and utilising a patented diamond dust filter, this unique method removes more impurities than vodkas that use the rock form of precious gems and metals for their filtration process, thus creating a light-bodied and seamlessly smooth tasting vodka in THREE SIXTY.

In Europe, THREE SIXTY was immediately positioned as a global brand with a premium look and taste.  The full-scale advertising launch campaign saw THREE SIXTY plastered across billboards, online and on TV spots aimed at the brand’s ‘trend-setting’ consumers.  Winning them a prestigious Effie Award in the David and Goliath category which resulted in the brand saw the highest growth of any vodka within 12 months of its launch. This same launch strategy will now be implemented in the UK by Proof Drinks. 

THREE SIXTY’s arrival in the UK will be fully supported with a large investment, with the view of creating an immediate impact in the premium on-trade sector and a longer term plan for large off-trade investment.  With a stunning diamond faceted bottle and velvet label with silver embossing, this premium vodka will sit perfectly on the back bars of high-end night spots and earns its place amongst rival premium brands on supermarket shelves across the UK.

“We have been looking for the right product to tackle the highly competitive Vodka category with. Three Sixty’s unique diamond filtration process and stand-out bottle gives us the brand and the liquid to make a real impact and add another market to the brand’s incredible international success. As with all of our brands, we see THREE SIXTY as delivering truly premium quality liquid at a price that makes it accessible”.

Paul Ferguson, Operations Director, Proof Drinks

THREE SIXTY’s superior figurehead vodka will be available in the UK Market for the first time through distributors Proof Drinks from March 2017. 

For more information on the brand, sales, distribution and marketing, contact:

Sales: Paul Ferguson, [email protected]