Taking Aviation Gin into Major Retail

13th July 2022

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Aviation joined Proof Drinks with the key objective of gaining major retail listings. Proof were able to achieve this with 3 x major retailers listings with Tesco, Sainsbury’s & Morrisons.

“When we were looking for a U.K. distributor for Aviation American Gin the leadership group drew a strict criteria of what the brand required in such a key market. This list included strong relationships with key people across all segments of the drinks industry, a sales team with a can do attitude and a marketing department capable of taking our brand plans and replicating them in their market. Proof ticked all these boxes and more! Over the last three years Aviations growth in the U.K. has had a steep upwards trajectory and a large amount of credit for this is owed to Proof Drinks. They have gone above and beyond, supporting us in our growth aspirations in the U.K. and delivering on all forecasted projections. I can’t recommend Proof more highly, for any brand looking to grow their product in the U.K. Proof are a must, they’re a great distributor but more importantly a fantastic partner.” – Gareth Williams, International Brands Director.