Taking Cazcabel Tequila to Number 1

As a result of the decade of foundational work implemented in the UK with Proof Drinks, Cazcabel is now the largest independently owned Tequila brand outside of North America & Mexico. Distributed in over 10,000 UK on-trade outlets, from pubs, bars and restaurants, to clubs, hotels and third spaces. Cazcabel’s breadth of appeal through quality credentials, innovative range and activational support has led to it’s meteoric rise, whilst it has spear-headed the growth of tequila liqueurs, driving category penetration and trial with a wave of new drinkers.

Together with the team from Cazcabel, we created the first Margarita Month campaign, which has become an annual staple in the on-trade events calendar, immersing consumers into Mexican culture with thousands of compelling Margarita flavours and events nationwide.

The brand’s success extends to e-commerce with Cazcabel consistently one of the best-selling Tequila brands on Amazon UK.

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