PALLINI LIMONCELLO JOINS PROOF DRINKS

Proof Drinks are proud to announce a new partnership with Pallini Limoncello, the world’s leading limoncello brand by volume and value.

With a rich family heritage spanning 150 years and a reputation for exceptional quality, Pallini is already making strong strides in UK retail through listings with Tesco, Sainsbury’s, and Ocado. As exclusive distributor, Proof Drinks will now focus on expanding the brand’s footprint across the on-trade sector, bringing this iconic Italian liqueur to bars and restaurants nationwide.

One of the most exciting opportunities lies in the rapid rise of the Limoncello Spritz—recently named a top food trend for 2025 by National Geographic and now the fastest-growing spritz serve in the UK. With its refreshing flavour and lower ABV, it perfectly fits the evolving preferences of today’s consumers. At Proof Drinks, we see significant potential in Pallini’s ability to lead this trend, and we’re excited to help grow its presence across both retail and hospitality channels.

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