We’ve just launched Lyre’s Non-Alcoholic Spirits in the UK
10th July 2019
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After a busy and successful Imbibe Live, we have now launched the impossibly crafted Lyre’s Non-Alcoholic Spirits to the UK trade market.
We know consumers want a better quality no and low experience. Recently, there’s been an explosion of gin replacements to start catering to this. Lyre’s, however, is bringing a wider and more innovative offering.
Deemed ‘the world’s most comprehensive range of alcohol free spirits and liqueurs’, Lyre’s outstandingly diverse portfolio consists of 13 different variants. These include Gin, Whisky, Rum, Campari, Dry and Sweet Vermouth, Absinthe, Triple Sec, Amaretto and Coffee Liqueur. We’re expecting to announce even more this year.
Imagine a tell-tale burn of alcohol and the closest match possible of bouquet, taste and palate-weight to your favourite tipple: that’s what Lyre’s have created. The most complicated liqueur, the Rosso Vermouth, contains more than 30 different ingredients.
“We didn’t want to craft original flavours that were botanical. We wanted to get as close as possible to those time tested and universally loved flavours of original spirits,” says Lyre’s Spirits CEO Mark Livings. “We really wanted to give people an incredible toolkit to use in terms of making classic cocktails, as well as cocktails that they themselves may be inspired to create.”
Bartenders and mixologists now have the convenience of simply reaching for a different bottle when making a cocktail in a non-alcoholic format. Think a Lyre’s Espresso Martini, Amaretto Sour, Negroni, Old Fashioned and Italian Orange Spritz to give you a flavour of the immense possibilities the range offers.
The Lyre’s fun design is inspired by the Australian Lyrebird, the world’s greatest mimic. Each label also bears an anthropomorphic illustration by renowned stencil artist, Joe White, based on an animal native to each spirit’s original country.
On the launch, Paul Ferguson, our founder and director, said:
“Lyre’s is an extremely exciting new range and we’re thrilled to have them on board. When we first tried the cocktails, we couldn’t believe the similarity to their alcoholic counterparts. It’s a complete revelation, and we can’t wait to bring them to everyone in the UK.”