Proof Drinks add premium rum offering to portfolio

10th March 2016

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Innovative drinks distributor, Proof Drinks Ltd adds first-class rum brand Legendario to its current UK portfolio.

In a bid to further boost its existing premium portfolio of wines, beers and spirits, Proof Drinks has secured the exclusive UK distribution rights to ‘Ron Legendario’ across its full range of authentic Cuban rums. Legendario selected Proof Drinks as sole UK distributors of the Legendario collection.

First produced in a distillery in Havana, Cuba in 1946 and now in six other distilleries across the Caribbean island; Legendario boasts a collection of six rums that are carefully crafted by means of traditional methods, using secret formulas based upon a time-aged alcohol base and aged in American oak barrels. The 34% Legendario Elixir de Cuba is at the heart of the range, which is the richest, smoothest, sweetest and most delicate rum produced on the island of Cuba using barrel-aged raisins which contribute to the deeper colour. The Legendario collection also includes Ron Carta Blanca Superior, Añejo, Añejo Blanco at 40% ABV, Ron Dorado at 38% ABV and the 15 years aged Gran Reserva, also at 40% ABV.

‘The Proof Drinks portfolio has gone from strength to strength over a short period of time across a number of categories, where we have been able to handpick the brands that suit our premium customer base. We are excited to be bringing the Legendario brand to our customers and to have fortified our already exclusive offerings’. Andy Clark, Sales Director, Proof Drinks.

Legendario Rum will be available to trade via Proof Drinks Ltd from February 2016.

Contact:

Press/Marketing: press@proofdrinks.com , 020 7737 7995

Sales and Distribution: James McDermott, james@proofdrinks.com, 020 7737 7995