Entering Mid-Strength Spirits with Quarter Proof
Quarter Proof, the UK’s largest Mid-Strength Spirits brand, is proud to announce its official partnership with leading drinks distributor Proof Drinks. This exciting collaboration marks a major milestone for the growing category of Mid-Strength Spirits and positions Quarter Proof for accelerated national expansion across all channels. Crafted at 15% ABV, Quarter Proof’s range offers a unique alternative […]
Read ArticleBau joins Proof Drinks portfolio
Proof Drinks is proud to announce the addition of Bau Lime to its portfolio, marking another step in our mission to deliver high-performance, sustainable solutions to the UK hospitality industry. This innovative product from Bristol-based cocktail manufacturer Bau Drinks has been developed to offer all the flavour, aroma, and acidity of fresh lime juice – […]
Read ArticlePALLINI LIMONCELLO JOINS PROOF DRINKS
Proof Drinks are proud to announce a new partnership with Pallini Limoncello, the world’s leading limoncello brand by volume and value. With a rich family heritage spanning 150 years and a reputation for exceptional quality, Pallini is already making strong strides in UK retail through listings with Tesco, Sainsbury’s, and Ocado. As exclusive distributor, Proof […]
Read ArticleProof Drinks Portfolio – March 2025
Keen to understand our brands and products in more detail? Explore out latest Proof Drinks portfolio here.
Read ArticleWelcome to Sugarlandia! Don Papa Rum joins Proof Drinks.
Proof Drinks are thrilled to announce its appointment as the new UK distributor for Don Papa Rum, the acclaimed super premium rum from the Philippines. Effective immediately, Proof Drinks will oversee the distribution and promotion of Don Papa’s portfolio across the United Kingdom, ensuring wider availability and enhanced support for retailers and hospitality partners. Don […]
Read ArticleIn loving memory
It is with profound sadness that Proof Drinks announces the passing of its co-founder, James McDermott. James, 47, co-founded Proof Drinks in 2010 alongside Paul Ferguson, building a portfolio of world class brands such as Cazcabel, Lyre’s, Duppy Share, Finlandia, Ramsbury, Brockmans and the Heaven Hill & Gruppo Montenegro portfolios. His tenacity and entrepreneurship were […]
Read ArticleDistributor of the Year 2024
Whilst we sipped on cocktails from Cazcabel & Elijah Craig last week at The Drinks Trust Golden Pineapples Awards 2024 we were overjoyed to be crowned “Distributor of the Year” by charity Patrons Helen McGinn, Andy Clarke & Aleesha Hansel. A huge yet pleasant surprise, it gave us the opportunity to reflect on the last 14 years […]
Read ArticleProof Drinks welcome Finlandia Vodka to portfolio
Proof Drinks has begun its distribution of Finlandia vodka as part of its partnership with Coca-Cola HBC, following their acquisition of the world-renowned vodka brand in November 2023 from Brown-Forman. Established in 1970, Finlandia is a leading brand in across Europe with annual volumes of 2.7 million 9L cases globally and Proof Drinks are excited to […]
Read ArticleBrockmans Gin joins Proof Drinks
Proof Drinks have been appointed as Brockmans Gin new UK distributor, taking over UK trade & wholesale this August, with online, grocery and Northern Ireland to join in 2025. Brockmans Gin is a premium, new-age gin that offers a unique blend of botanicals with subtle notes of berry for a more complex and smooth taste. […]
Read ArticleBadwater Tequila joins Proof Drinks
Badwater Tequila has joined the Proof Drinks portfolio with a debut RTD cocktail range to challenge and impact the rapidly growing RTD and tequila category in the UK, driven primarily by Gen Z consumers, targeting Grocery, Convenience, and Wholesale sectors and supporting the brand as it activates with a busy festival and events calendar. […]
Read Article