Pistonhead Bike heads to The Hook Up 2019

23rd September 2019

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As you may know, we launched the incredible Pistonhead Bike earlier this year. Designed to hero the infamous Flat Tire Non-Alcoholic beer, the bike was inspired by the Bar Hopper, a lighter, 1960s inner-city chopper which reflects the light beer. It was built by expert chopper builder Vince Summers, who has over 18 years’ experience.

Pistonhead were sponsoring The Hook Up Chopper Show, one of the most renowned events in the business, so we took the Pistonhead Bike down to take pride of place amongst a range of other amazing choppers. The show takes place every year in Usk, Wales, across a weekend in early August, filled with bikes, booze and rock ‘n’ roll!

The sold out event this year included boxing, bike races, live bands, DJs, the bike show itself and lots of Pistonhead beer.

The Hook Up always has a packed schedule, and this year was no exception. On Saturday morning, everyone at The Hook Up went for a big ride-out, taking to the beautiful Welsh landscape in their droves and ending in the pub for a well-deserved pint.

The ride-out was dedicated to friends of The Hook Up, Timo Caraco and Troy Critchlow, who sadly passed away earlier this year. They took donations before the ride out to split between both families.

Saturday night was ‘Fight Night’, where ticketholders could take part in novelty boxing. Partakers had to fight each other with giant gloves!

After this, it was time for the bands. On the line-up was a range of rock, punk, pysch bands: Bag of Whoosh, Zeb, Red Spektor and Amulet.

There was a number of amazing food stands to choose from throughout the weekend. Spit & Sawdust Skatepark homemade burgers made from local organic beef, real chips and homemade veggie and vegan options. Pregos Street Food were serving up incredible South American and Portuguese food. First Kick Coffee Co were providing all the best brews.

The vendor village was full of wonderful things to buy, such as handcrafted jewellery from Izzy Mcd, helmets and tees from Joe King and lots of The Hook Up merch, courtesy of Somerset Print Co and Sicknimich: tees, long sleeve tees, tote bags and trucker hats.

There was also The Hook Up Raffle, with the chance to win merch such as a Harley Davidson Shovel engine, a Joe King helmet and some Pistonhead goodies.

Check out a video of the weekend here.

The Hook Up are on social @the_hook__up

Follow Pistonhead on social to see where the bike goes next @pistonheadlager