Proof Drinks stocked in 48 of the top 50 cocktail bars in the UK

6th September 2023

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Proof Drinks is proudly stocked in 48 of the top 50 cocktail bars in the UK. These prestigious establishments are carefully selected by industry experts and published by the esteemed B2B publisher, Top 50 Cocktail Bars. It’s a testament to our dedication to bringing top-notch brands to the forefront of the UK cocktail scene.

Our diverse portfolio includes world-renowned names such as Compass Box Whisky, Four Pillars Gin, Mr. Black Spirits, Elijah Craig, Rittenhouse Rye Whiskey, and Evan Williams. Alongside these established brands, we are excited to be part of the growing success stories of Cazcabel Tequila, The Lost Explorer Mezcal, and the innovative non-alcoholic spirits brand, Lyre’s.

Speaking of Lyre’s, we are delighted to share that it recently won the award for Best New Spirit or Cocktail Ingredient at the annual Tales of the Cocktail (TOTC) festival in New Orleans. This recognition is a significant milestone, as it marks the first time a non-alcoholic “spirit” has received such a prestigious accolade in the global bar scene. With a range of 16 non-alcoholic “spirits” and ready-to-drink canned cocktails, Lyre’s is setting a new standard for non-alcoholic options in bars across the UK.

Bars like Lab 22 in Cardiff and Mother Mercy’s in Newcastle upon Tyne are offering Lyre’s as the non-alcoholic alternative, giving customers the full cocktail experience without the alcohol. It’s a testament to the quality and versatility of Lyre’s products.

Our brands have also made their mark in some of the UK’s finest bars. London’s Lyaness, which was crowned Best Bar in the World at TOTC, features Compass Box Artist Blend in their Lo-Fi Hard Shake, a delightful creation that embodies the spirit of Edinburgh. Mr. Black Spirits, our coffee liqueur of choice, has found a home in some of the UK’s leading cocktail bars, showcasing the caffeinated spirit’s versatility.

Heaven Hill’s whiskey brands, including Elijah Craig and Evan Williams Black, have earned their place in acclaimed bars like Cocktail Trading Company and Hey Palu, offering patrons unique and flavorful cocktails.

We are also proud to be a part of the Heaven Hill Embassy Programme, collaborating with leading whiskey venues to promote Heaven Hill Distillery and its brands through education, menu development, and sales.

Cazcabel Tequila, one of our standout brands, has reached a remarkable milestone by becoming Proof Drinks’ first brand to achieve 100,000 case sales. This success is a testament to the brand’s diverse range, including blanco, reposado expressions, and unique flavors like coffee, coconut, and honey. Bars like Callooh Callay, Disrepute, and Gungho have proudly included Cazcabel Tequila in their menus.

In our agave portfolio, The Lost Explorer Mezcal has made waves, earning recognition as the most-awarded mezcal of 2021. This recognition has helped us secure listings in on-trade establishments across the UK. With expressions like Espadín, Tobalà, and Salmiana, The Lost Explorer Mezcal has captured the hearts of connoisseurs. It’s featured in a variety of bars, including Hedonist in Leeds, Sexy Fish, Kol, Los Mochis, Lab22, Decimo Bar at The Standard, and London’s specialty agaveria, Hacha, where it’s used in the mezcal iteration of Deano Moncrieffe’s signature Mirror Margarita.

Our Chief Commercial Officer, Sheyan Patel, acknowledges the significant role Proof Drinks has played in expanding The Lost Explorer Mezcal’s presence in the on-trade market. He emphasizes our commitment to delivering quality and building lasting relationships with bars across the nation.

We’re thrilled to see our products continue to be the choice of the UK’s top bars. This achievement reflects the quality of the products from our partner brands and the strong relationships our sales team has forged with these establishments.

As we move forward, we remain committed to providing exceptional service and support to our customers. Our on-premise advocacy team, consisting of leading category educators, ensures that we offer the best activations, reward programs, and education to our valued customers.

At Proof Drinks, we are excited about the future, and we look forward to continuing our journey alongside the UK’s finest bars and cocktail enthusiasts. Thank you for your support, and cheers to many more memorable moments together!