About Us


Drinks, Sales & Marketing

SPECIALISING IN THE IMPORTING, DISTRIBUTION, SALES AND MARKETING OF PREMIUM DRINKS BRANDS SINCE 2010.


Introducing Challenger Brands & Exciting Products

Borne out of the consumer demand for interesting new products, Proof Drinks’ aim has been to disrupt traditional drinks categories and to create unique offerings for our clients and consumers.

We don’t accept conforming brands, we select brands based on their ability to stretch drinks categories, challenge them or completely turn them on their head.

Consumers are tired of the same old brands in familiar categories; they are better-informed and actively seeking and demanding better quality. This is why we strive to introduce and deliver unique products from around the world that will excite customers and challenge their perceptions.

Our point of difference is that we make these exciting premium drinks products accessible to the masses with effective marketing, reasonable pricing and nationwide distribution.

Meet the Proof Drinks team


CHRIS HARE

BRAND MANAGER

Fidel Fernández Martinez

MARKETING MANAGER

JAMES MCDERMOTT

MANAGING DIRECTOR

LIWAY JONES

HEAD OF DESIGN

MARK UTLEY

OFF TRADE SALES - UK

MAX MUSSON

ON TRADE SALES - MIDLANDS

PAUL FERGUSON

OPERATIONS DIRECTOR

PAUL FLYNN

FINANCIAL CONTROLLER

PAUL MARRINGTON

ON TRADE SALES - NORTH WEST

PHIL KILPATRICK

ON TRADE SALES - SCOTLAND

REBECCA LEWIS

ON TRADE SALES - NORTH EAST

SEAMUS BARRY-WHITE

HEAD OF OPERATIONS

STEPHEN REYNOLDS

DIGITAL MARKETING

SUNEETHA ADIVIHALLI

HEAD OF EVENTS & MARKETING

THEA CUMMING

BRAND MANAGER

THOMAS BROUGHTON

ACCOUNTS

TOBY WHITEHEAD

ON TRADE SALES - SOUTH WEST/MIDLANDS