The Proof Drinks Feed

Feeling Melo at Imbibe Live

From 1st-2nd July, Melonade were at the infamous Imbibe Live. Since 2010, the exhibition has been drawing a key audience that shapes the UK on-trade, so of course Melonade had to be there. It made for a wonderfully successful two days serving up the delicious distilled drink as a prime example of the latest in […]

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We’re looking for a Brutal Brewing Brand Ambassador

JOB SPECIFICATION Job title Brand Ambassador Reports to Line Manager   Job purpose We are looking for a fun, motivated, hard working individual to represent a new Swedish Craft Brewer into the UK Market. The ‘face’ of the brand you will help to manage and develop the on-trade side of our business. Primarily working within […]

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We’ve just launched Lyre’s Non-Alcoholic Spirits in the UK

After a busy and successful Imbibe Live, we have now launched the impossibly crafted Lyre’s Non-Alcoholic Spirits to the UK trade market. We know consumers want a better quality no and low experience. Recently, there’s been an explosion of gin replacements to start catering to this. Lyre’s, however, is bringing a wider and more innovative […]

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Libations! Lyre’s takes over Imbibe Live

Imbibe Live is the annual innovative and interactive exhibition for anyone who sources, buys or serves drinks in the licensed on-trade. Thousands of sommeliers, buyers, managers, publicans and bartenders descend on the show each year to scout out the best and brightest of brands. So, it’s THE place to be for all the latest drinks […]

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CUT Rum has won GOLD at The FAB Awards

No pirates, sea monsters or pin up girls: simply the best tasting rum for the people that know the difference. This is the brand identity of quality, naturally infused range CUT Rum, represented by a simple but effective product design. So effective, in fact, that CUT have now been recognised by The FAB Awards. They’ve […]

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CUT Smoked Rum awarded national accolade

CUT Smoked Rum is undoubtedly one of our most interesting liquids. Now, it’s been recognised by national newspaper, The i, who has awarded it an ‘as featured in ibuys’ accolade. Following a rigorous taste test, CUT Smoked Rum beat a multitude of other brands to be featured in the ‘10 best rums under £50’ article, […]

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We’ve Taken on Artisan French Aperitif Melonade!

We’re excited to announce we have taken on the UK marketing and distribution of Melonade, the artisan Provençale fruit aperitif. Part of the Ælred Spirits range, Melonade is crafted from select melons grown in the Provence town of Cavaillon and blended in an abbey in the South of France. They still use the same distillation […]

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CUT Rum Launch National Cocktail Contest: CUT to the Comp

Calling all bartenders: CUT Rum have launched a national industry cocktail competition for you across the country. Entrants will have the chance to win CUT Rum goodies, all expenses paid travel to the final in London and a free tab for the night. The final winner will receive an amazing £1000 prize! The rules: 2 […]

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Cazcabel Tequila Create the Vegan Eggspresso Martini for Easter

Decadent chocolate cocktails are top of the agenda at Easter, so this year we decided to create our very own with Cazcabel Coffee. Teaming up with quirky cocktail bar group Near & Far London and chocolatier Divine Chocolate, we planned to create an Easter twist on the classic serve, the Espresso Martini. We wanted to […]

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New bottle design launched for Cazcabel Tequila

At Proof Drinks, we pride ourselves on working with the most forward-thinking brands. Cazcabel is no exception, and we’ve been working hard for a while on a new bottle design to match the top-quality liquid. We’re pleased to have finally launched the upgrade! Inspired by elements of the core branding, the bottle is now an […]

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