The Proof Drinks Feed

Lyre’s takes the trade press by storm

Imagine having the ability to create any of your favourite cocktails in non-alcoholic format. Mind-blowing, isn’t it? Now, it’s possible with the Lyre’s Non-Alcoholic Spirits, the latest range in our no/low portfolio we were thrilled to launch in July. According to the latest British Lifestyles report by Mintel, 20% of UK adults don’t drink and […]

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Pistonhead Bike heads to The Hook Up 2019

As you may know, we launched the incredible Pistonhead Bike earlier this year. Designed to hero the infamous Flat Tire Non-Alcoholic beer, the bike was inspired by the Bar Hopper, a lighter, 1960s inner-city chopper which reflects the light beer. It was built by expert chopper builder Vince Summers, who has over 18 years’ experience. […]

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We made The Melonade Spritz the drink of the summer

In May, we took on beautiful artisan melon aperitif, Melonade. This elegant, superior quality drink makes the perfect base for a sweeter alternative to the classic spritz: The Melonade Spritz. The recipe calls for a combination of Melonade, prosecco and sparkling water, finished with a slice of orange or lemon. We knew spritzes were popular […]

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Ready to Rumble: CUT to the Comp Final

Last week, it was the final of the CUT Rum industry cocktail competition: CUT to the Comp. After a successful couple of months, seven talented regional winners from Bristol, Liverpool, Brighton, Cornwall, Leeds Nottingham, London were chosen to come down and compete in the national final. Taking place between 2pm-7pm at TT Liquor in Hackney, […]

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Feeling Melo at Imbibe Live

From 1st-2nd July, Melonade were at the infamous Imbibe Live. Since 2010, the exhibition has been drawing a key audience that shapes the UK on-trade, so of course Melonade had to be there. It made for a wonderfully successful two days serving up the delicious distilled drink as a prime example of the latest in […]

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We’re looking for a Brutal Brewing Brand Ambassador

JOB SPECIFICATION Job title Brand Ambassador Reports to Line Manager   Job purpose We are looking for a fun, motivated, hard working individual to represent a new Swedish Craft Brewer into the UK Market. The ‘face’ of the brand you will help to manage and develop the on-trade side of our business. Primarily working within […]

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We’ve just launched Lyre’s Non-Alcoholic Spirits in the UK

After a busy and successful Imbibe Live, we have now launched the impossibly crafted Lyre’s Non-Alcoholic Spirits to the UK trade market. We know consumers want a better quality no and low experience. Recently, there’s been an explosion of gin replacements to start catering to this. Lyre’s, however, is bringing a wider and more innovative […]

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Libations! Lyre’s takes over Imbibe Live

Imbibe Live is the annual innovative and interactive exhibition for anyone who sources, buys or serves drinks in the licensed on-trade. Thousands of sommeliers, buyers, managers, publicans and bartenders descend on the show each year to scout out the best and brightest of brands. So, it’s THE place to be for all the latest drinks […]

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CUT Rum has won GOLD at The FAB Awards

No pirates, sea monsters or pin up girls: simply the best tasting rum for the people that know the difference. This is the brand identity of quality, naturally infused range CUT Rum, represented by a simple but effective product design. So effective, in fact, that CUT have now been recognised by The FAB Awards. They’ve […]

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Proof Swings to Victory on our Team Night Out

Every so often, the Proof team gets together in London for a pow wow. Everyone shares successes from their corner of the UK, and we plan the next few months. After all the hard work, we like to head out for some team bonding. This time around, we descended on the infamous Swingers in the […]

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