The Proof Drinks Feed

Proof Drinks rebrand & add 3 new products to their portfolio

Christmas and New Year is a busy time for everyone in the trade and that couldn’t be more true for us as we have stepped into 2017 with not only a rebrand but 3 very unique and very different products in our portfolio. 2016 was another important year for the company with Pistonhead Lager going into […]

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Scavi & Ray Prosecco Returns To LFW for a Seventh Season

Scavi & Ray, one of Italy’s premium Proseccos, is proud to announce they will continue their partnership with the British Fashion Council as the official Prosecco of London Fashion Week for the seventh consecutive season. Beginning Friday 17th February, thousands of fashion focused individuals will descend upon the city to catch a glimpse of the […]

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Legendario Elixir De Cuba ITV Christmas Cocktail Challenge

Over the Christmas period Nick Whitby, Head of Bars at New world Trading Company, was invited on to ITV This Morning for a cocktail challenge involving celebrities Phillip Schofield, Holly Willoughby, Gino De Campo & Steve Wilson. ITV This Morning boasts 1.2 million viewers & has won ‘Best Daytime TV Programme’ for the last 5 […]

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After over 400 years, Agave’s best kept secret is launching in the UK

London, UK – (MONDAY 22ND AUGUST) National wholesaler and specialist retailer Amathus Drinks have teamed up with distributor Proof Drinks as official partner for the launch of the Agave spirit Raicilla. Raicilla producers R&J Estancia Distillery selected Proof Drinks to exclusively import Estancia Raicilla into Europe and Australia, launching it into the UK in partnership […]

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Champagne VS Prosecco – Christmas 2016

The phenomenal growth of Prosecco in the UK is no secret. The Drinks Business reported that the sparkling wine category had increased by a huge 33.5% between 2010 and 2014, with Prosecco being the main driver. This year Harpers supported this, revealing that Prosecco sales specifically had grown by a third in the last year […]

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Don Cazcabel Adds Reposado To Range

The Don’s latest elixir is a handcrafted spirit using the finest Agave from the Jalisco highlands and tequila ageing methods that have been passed down from generation to generation. Cazcabel Reposado is rested in American oak barrels for 8 months and balances the beautiful, clean and earthy agave flavour of the double distilled blanco with […]

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Agwa De Bolivia To Support The Viola Beach and Craig Tarry Memorial Fund

This summer AGWA De Bolivia will be supporting the Viola Beach and Craig Tarry Memorial Fund. Like many, we were deeply saddened by the tragic loss of Viola Beach and their manager Craig Tarry this year. Unknown to us, the guys were big AGWA fans and we have since been contacted by bars and shops from their hometown of Warrington to help honour these inspiring young men and talented […]

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Cazcabel Tequila wins big at world spirit award

The World Spirit Awards are always one of the highlights in any spirit fanatics diaries and this year the Cazcabel Range was definitely one of the stars. Set up by Wolfram Ortner, the World Spirit Awards was created to improve the culture of distilled spirits, which he believes has greatly improved over the last 20 […]

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Proof Drinks adds IL Santo sambuca to its premium spirits range

Proof Drinks has added Il Santo Sambuca to its premium spirits range and is now available in the UK for the first time. When developing Il Santo, its makers set out with one goal above all others, to add fire to the growing Sambuca industry. The aim was to do this by creating one that […]

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