The Illustrious (& Outrageous) History of Vin Mariani
Created in 1863 by Angelo Mariani, a French chemist who became intrigued with coca and its economic potential after reading Paolo Mantegazza’s paper on coca’s effects. The ethanol in the wine acted as a solvent and extracted the cocaine from the coca leaves, altering the drink’s effect. It originally contained 6 mg of cocaine per […]
Read ArticleDangerous Don Added To The Proof Portfolio
Dangerous Don is a true celebration of Mexico and the magical world of mezcal and mixes two of Mexico’s most beloved treasures – coffee and mezcal. The spirit is a loving testament to the craftsmanship and passion of its producer Celso Martinez and family. This product is totally unique and currently you won’t find any […]
Read ArticleWe’re Hiring! Marketing & Communications Assistant Role
Job Title: Marketing and Communications Manager Reporting To: Managing Directors Location: London Proof Drinks’ aim is to disrupt traditional drinks categories and to create unique offerings for our clients and consumers. We make exciting premium drinks products accessible to the masses through innovative marketing and nationwide distribution. Responsibilities Contribution to the direction and strategy of […]
Read ArticleProof Drinks rebrand & add 3 new products to their portfolio
Christmas and New Year is a busy time for everyone in the trade and that couldn’t be more true for us as we have stepped into 2017 with not only a rebrand but 3 very unique and very different products in our portfolio. 2016 was another important year for the company with Pistonhead Lager going into […]
Read ArticleScavi & Ray Prosecco Returns To LFW for a Seventh Season
Scavi & Ray, one of Italy’s premium Proseccos, is proud to announce they will continue their partnership with the British Fashion Council as the official Prosecco of London Fashion Week for the seventh consecutive season. Beginning Friday 17th February, thousands of fashion focused individuals will descend upon the city to catch a glimpse of the […]
Read ArticleLegendario Elixir De Cuba ITV Christmas Cocktail Challenge
Over the Christmas period Nick Whitby, Head of Bars at New world Trading Company, was invited on to ITV This Morning for a cocktail challenge involving celebrities Phillip Schofield, Holly Willoughby, Gino De Campo & Steve Wilson. ITV This Morning boasts 1.2 million viewers & has won ‘Best Daytime TV Programme’ for the last 5 […]
Read ArticleAfter over 400 years, Agave’s best kept secret is launching in the UK
London, UK – (MONDAY 22ND AUGUST) National wholesaler and specialist retailer Amathus Drinks have teamed up with distributor Proof Drinks as official partner for the launch of the Agave spirit Raicilla. Raicilla producers R&J Estancia Distillery selected Proof Drinks to exclusively import Estancia Raicilla into Europe and Australia, launching it into the UK in partnership […]
Read ArticleChampagne VS Prosecco – Christmas 2016
The phenomenal growth of Prosecco in the UK is no secret. The Drinks Business reported that the sparkling wine category had increased by a huge 33.5% between 2010 and 2014, with Prosecco being the main driver. This year Harpers supported this, revealing that Prosecco sales specifically had grown by a third in the last year […]
Read ArticleDon Cazcabel Adds Reposado To Range
The Don’s latest elixir is a handcrafted spirit using the finest Agave from the Jalisco highlands and tequila ageing methods that have been passed down from generation to generation. Cazcabel Reposado is rested in American oak barrels for 8 months and balances the beautiful, clean and earthy agave flavour of the double distilled blanco with […]
Read ArticleAgwa De Bolivia To Support The Viola Beach and Craig Tarry Memorial Fund
This summer AGWA De Bolivia will be supporting the Viola Beach and Craig Tarry Memorial Fund. Like many, we were deeply saddened by the tragic loss of Viola Beach and their manager Craig Tarry this year. Unknown to us, the guys were big AGWA fans and we have since been contacted by bars and shops from their hometown of Warrington to help honour these inspiring young men and talented […]
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